Now I hate online advertising as much as the next man, but…
I find myself clicking on Facebook adverts, the targeted ones they have down the right hand side on some pages. I mean, they really are targeted quite accurately. How about this one which I saw the other day??
That’s just an example of a few I’ve seen and this particular one couldn’t be targeted better. Facebook knows I run Linux because it’s probably listed on my profile from when I first set it up.. My eye was immediately drawn by the Tux icon. I keep seeing more and more adverts which are of interest or are relevant to me on the side of Facebook, which proves that “social advertising”, or whatever they want to dub it, is the way forward. To get me, someone who actively blocks adverts online, clicking is an achievement in itself. I’d say the money the company spent there was well worth it despite me not buying anything from them.
Having spent some time studying marketing at university, it’s quite clear to me that Facebook and the like have an edge over other advertising mediums because they can deliver adverts to those who are most likely to click them.. In fact I’d much rather see adverts which might be relevant to me, even if I don’t click them, than this random flashing distracting nonsense which you see on most websites.
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