Now I hate online advertising as much as the next man, but…
I find myself clicking on Facebook adverts, the targeted ones they have down the right hand side on some pages. I mean, they really are targeted quite accurately. How about this one which I saw the other day??
That’s just an example of a few I’ve seen and this particular one couldn’t be targeted better. Facebook knows I run Linux because it’s probably listed on my profile from when I first set it up.. My eye was immediately drawn by the Tux icon. I keep seeing more and more adverts which are of interest or are relevant to me on the side of Facebook, which proves that “social advertising”, or whatever they want to dub it, is the way forward. To get me, someone who actively blocks adverts online, clicking is an achievement in itself. I’d say the money the company spent there was well worth it despite me not buying anything from them.
Having spent some time studying marketing at university, it’s quite clear to me that Facebook and the like have an edge over other advertising mediums because they can deliver adverts to those who are most likely to click them.. In fact I’d much rather see adverts which might be relevant to me, even if I don’t click them, than this random flashing distracting nonsense which you see on most websites.
As someone who uses Facebook a lot I’ll have to disagree with you here. The adverts I generally see are adverts for dating websites, mobile phones and car related things. None of these interest me in the slightest. In fact the only thing that Facebook got right is that I’m single which, to be fair, is pretty easy seeing as it’s part of the information they store on people.
I updated my facebook status to married primarily to avoid all the sex and dating adverts. It made no different. If their adverts are targetted, that’s pretty worrying.
Other thing is that I keep getting adverts for the Manchester area. My uplink is via Manchester, but then so are lots of other UK ISPs.
i’m with MJ Ray here.. i don’t even have a relationship. status listed and i’m getting singles/dating ads all over the place. not once have a seen an advert for poker or fallout 3 :p
yeah basically you are wrong…
what happened to you is probabaly fluke!!
Hello Sionide!
This blog needs updating!!
Thanks for this comment, it really spurred me to do an update, but like a month late. Ooops.